The name was inspired by the founder, Ben Maguire’s, proximity to the sea and his naval family background. The “HMS fleet” seemed to capture the sentiment perfectly, encompassing integrity and respect for others, together with a real sense of adventure, and a willingness to go out there and take risks.

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The name was inspired by the founder, Ben Maguire’s, proximity to the sea and his naval family background. The “HMS fleet” seemed to capture the sentiment perfectly, encompassing integrity and respect for others, together with a real sense of adventure, and a willingness to go out there and take risks. 

Ben felt that there was a gap in the market for a gin that combined traditional gin making values with a modern twist. Ben invested in a beautiful 35-litre copper still, during a completely non-related trip to Hungary, shipped it back and installed it in his garage. Over the next few years, he spent every spare moment testing different recipes, blends and botanicals in search of the perfect mix – a gin that respected the art of the London Dry, but also delivered a fresh, unexpected twist. 

The eureka moment arrived in early 2016 when the blend he was working on hit the spot with him and his friends, who were soon looking to try more. The recipe had been perfected but now he needed everything else, from selecting the right bottles and stoppers to designing labels and settling on a name. This was a labour of love in itself, because everything had to look and feel as distinctive as the gin itself tasted. 

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